OMNISTAFF

Charlotta Persson
COO & Client Executive Gothenburg

Charlotta has worked in the Fashion & Sports industry for almost 27 years. Her experiences include positions such as Product Manager, Purchaser, Product Developer, Purchasing Manager, CEO of her own textile company, and Recruiter within the textile industry. She has worked for companies such as H&M, JC, Hemtex, Sportmanship, and Modeverket and founded the children’s brand Cotton & Button. Today she is a partner in Omnistaff and has through the years acquired profound experience of different corporate cultures and leadership styles and has been appointed to many key positions in various companies. Charlotta is a certified personality analyst in the JobmatchTalent tool.

Hans Lindeblad
Area Manager & Client Executive Stockholm

I have worked in the fashion industry since 1994 with a focus on strong brands and sales. My first job was at Björn Borg as a salesman and then as a sales manager. Something that laid the foundation for a stubborn brand building in combination with long-term distribution. In addition, I have also had an exciting turn at Sportsmanship as Account Manager. Then 18 years as a partner / CEO of my own agency where we had sales assignments for Calvin Klein Underwear, Bruun & Stengade, Tommy Hilfiger, Michael Kors and others. A classic entrepreneurial characterised work that involved responsibility for both large and small tasks. An instructive journey to go from a small-scale startup to a successful agency business with competent staff.

Mia Tapio
Client Executive Stockholm

Mia has a 25-year background in the Sports & Fashion industry. She has extensive experience from both small and large companies, such as Fjällräven, Haglöfs, Houdini, KappAhl, Peak Performance, Klättermusen, and others. She has had roles such as Buyer, Product Manager, Purchasing Manager and was co-founder of YogiYogini Sweden and since 2014 she works in her own consulting company Eternal Mindset. As a consultant, she has helped several companies to reorient towards a more sustainable product development chain and refined and streamlined work processes. Furthermore, Mia has a board education via Styrelsebalans and has served as an advisor in Stadsmissionens Re:make and the board of the association Medveten Konsumtion.

Mimmi Andersson
Client Executive Stockholm

With 20 years of experience in the fashion and sports industry, I have had the honor of working internationally with large as well as smaller players, including Acne Studios, VF/Wrangler Jeans, I Dig Denim, GSM Billabong, Varner Gruppen and others. My professional experiences include roles such as: CEO, Sales & marketing manager, Account Manager, E-commerce, recruiter, regional manager, store manager and I have also worked with purchasing and logistics. I have lived and worked in Sweden, Norway (8 years) and Australia (5 years) and I have also chosen to deepen my knowledge with studies in Business Management. I am driven by creating results, streamlining routines and strengthening the brands’ DNA. I have experience from developing B2B portals, I have developed and launched new websites, rebranding, board work, etc. Recruitment has been a consistent part of all roles. I believe that employees are the most important thing a company has. Good company culture, the right person in the right place and a motivated team are the cornerstones of a prosperous company!

Bo Storm
Country Manager & Client Executive Denmark

Bo has worked in the fashion and sports industry for 28 years, including 22 years in various management roles, such as store manager, department manager, sales and marketing manager, COO, and CEO. For the past 20 years, Bo has been both operationally and strategically oriented in his role as COO and partner in BB Distribution Denmark A/S and SOS Sportswear ApS. Over the years he has successfully developed brands such as Björn Borg, SOS, Pringle, Happy Socks, J. Lindeberg, and others Fl. on the Danish market. With experience in retail, sales, marketing, trade shows, operations, and sales of companies in the fashion and sports industry, Bo brings a wide range of experience and has insight into what it takes to succeed in key roles in both small and large companies.

Eeva-Maria Männikkö
Country Manager & Client Executive Norway

I have worked in several of the Nordic markets within the Fashion & Sports industry for over 22 years. Mainly I have worked in roles within design and product development such as Pattern Designer, Designer, Head of design and Design Director at companies such as Ellos, Didriksons, Blend of America (Denmark), Puma (Germany, England), Sweet Protection (Norway), Dæhlie (Norway) and now latest at Kari Traa (Norway). In addition to my responsibility for Omnistaff Norway, I act as a management consultant and am a board member in several companies within the fashion and tech industry. My solid history of working internationally, my broad knowledge of many different areas of the industry and my experience as a leader together become a valuable asset for Omnistaff’s customers.

Mikael Forsström
Country Manager & Client Executive Finland

Mikael has worked with his local team in Finland in the Fashion, Sport & Textile industry for over 20 years. He has extensive experience in sales, sales management, customer processing and marketing. He has over the years worked in roles as sales manager, country manager, CEO and self-employed. In recent years, Mikael and his colleagues have helped many Swedish and Norwegian companies as well as international brands to establish themselves at the Finnish market. In addition, several Private Label concepts have also been launched in Finnish chain store customers with Mikael as the central stakeholder. Mikael also has long experience of financial management, administration and HR related issues and is a certified coach and familiar with various personality analyzes.