Mikael Forsström – Area Manager
Mikael has worked with his local team in Finland in the Fashion, Sport & Textile industry for over 20 years. He has extensive experience in sales, sales management, customer processing and marketing. He has over the years worked in roles as sales manager, country manager, CEO and self-employed. In recent years, Mikael and his colleagues have helped many Swedish and Norwegian companies as well as international brands to establish themselves at the Finnish market. In addition, several Private Label concepts have also been launched in Finnish chain store customers with Mikael as the central stakeholder. Mikael also has long experience of financial management, administration and HR related issues and is a certified coach and familiar with various personality analyzes.