Bo Storm

Bo Storm – Area Manager


Bo has worked in the fashion and sports industry for 28 years, including 22 years in various management roles, such as store manager, department manager, sales and marketing manager, COO, and CEO. For the past 20 years, Bo has been both operationally and strategically oriented in his role as COO and partner in BB Distribution Denmark A/S and SOS Sportswear ApS. Over the years he has successfully developed brands such as Björn Borg, SOS, Pringle, Happy Socks, J. Lindeberg, and others on the Danish market. With experience in retail, sales, marketing, trade shows, operations, and sales of companies in the fashion and sports industry, Bo brings a wide range of experience and has insight into what it takes to succeed in key roles in both small and large companies.